Lanny Viegut Named Entrepreneur Of The Year 2019 Award Finalist in the Midwest

Lanny joins the ranks of unstoppable entrepreneurs from Wisconsin, Illinois and Indiana

GREEN BAY, WI (June 12, 2019) – Ernst & Young announced that Lanny Viegut, CEO and Owner of Carnivore Meat Company, a pioneer in raw pet food and maker of leading international brands, Vital Essentials® and Vital Cat™, is a finalist for the Entrepreneur Of The Year® 2019 Award in the Midwest.

Lanny Viegut, Carnivore Meat CompanyWidely considered one of the most prestigious business awards programs in the United States, the program recognizes entrepreneurs and leaders of high-growth companies who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world. Finalists were selected by a panel of independent judges.

“It’s an honor to be among the finalists for this year’s award and to be considered an ‘Unstoppable’ entrepreneur. We launched the Vital Essentials brand just 10 years ago and are now one of the top brands nationally in our category and continue to expand our global footprint,” stated Viegut. “Through the hard work and dedication of over 130 pet loving team members, we consistently innovate our freeze-dried pet food for cats and dogs in our mission to make the most healthy and nutritious food available. For us, it’s about improving the quality of life for pets and pet parents around the world.”

Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 16, 2019. Now in its thirty-third year, the program has expanded to recognize business leaders in more than 145 cities and more than 60 countries throughout the world.


About Carnivore Meat Company

Carnivore Meat Company, the nation’s leading private label provider of premium freeze-dried pet food and pet treats, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company located in Green Bay, WI, manufactures high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA. Carnivore Meat Company provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve.

About Entrepreneur Of The Year®

Entrepreneur Of The Year, founded by EY, is the world’s most prestigious business awards program for entrepreneurs. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities and more than 60 countries.

Media Contact: Melissa Olson | | 800-743-0322
Mail: Vital Essentials, P.O. Box 9227, Green Bay, WI 54308-9227