Carnivore Meat Company Invests in Pet Food Market Growth Fueled by Millennials

GREEN BAY WI (October 23, 2019) – Millennials make up 35% of US pet owners and are spending more on pet food than any other generation, according to Pew Research Institute.  This shift is spurring the trend towards the premiumization of pet food and Carnivore Meat Company is answering that growth with continued improvements in the production of its ultra-premium raw pet food.

Read More >>


Burgham Sales Ltd. Selected as Distributor for Vital Essentials®

GREEN BAY WI (September 12, 2019) – Vital Essentials® announced its partnership with Burgham Sales Ltd., a leading importer and distributor of pet supplies and accessories.  As part of the distribution agreement, Burgham Sales Ltd. will market, sell and support Vital Essentials and Vital Cat® raw pet food, treats and snacks throughout Canada to over 1,200 independent pet retailers and pet chain stores.

Read More >>


Carnivore Meat Company Named Among Inc. 5000 Fastest Growing Private Companies

GREEN BAY, WI (August 22, 2019) – Carnivore Meat Company has been named among the fastest growing private companies in the United States by Inc. 5000 in its annual list.  A 204% three-year growth rate garnered the second highest ranking among Green Bay companies and 14th place in Wisconsin.  Carnivore Meat Company ranks #1966 nationally on the 2019 list.

Read More >>


Carnivore Meat Company Makes Strides in Sustainability Reducing Packaging Material by 30 Percent

GREEN BAY WI (July 31, 2019) – Carnivore Meat Company® is implementing a new sustainability initiative to significantly reduce the total volume of packaging material consumed in its daily manufacturing operations.  The efforts to reduce the overall volume of packaging material will span across all of the company’s rapidly growing brands – Vital Essentials®, VE RAW BAR and Vital Cat™, which are sold at more than 6,000 independent pet specialty retailers in the US, online at Chewy.com and Amazon, and in 14 international markets across the globe.

Read More >>


Lanny Viegut Named Entrepreneur Of The Year 2019 Award Finalist in the Midwest

GREEN BAY, WI (June 12, 2019) – Ernst & Young announced that Lanny Viegut, CEO and Owner of Carnivore Meat Company, a pioneer in raw pet food and maker of leading international brands, Vital Essentials® and Vital Cat™, is a finalist for the Entrepreneur Of The Year® 2019 Award in the Midwest.

Read More >>


Ben’s Wish Partners with Carnivore Meat Company for Christmas Food Drive

GREEN BAY, WI (December 17, 2018) – Ben’s Wish, a local organization focused on solving food insecurities among families with school age children, partnered with Carnivore Meat Company to collect food items this Christmas season. Those food items will be distributed through the Ben’s Wish Weekend Backpack program. Ben’s Wish supports over 750 children every weekend of the school year with requests to support over 1,400 students here in Northeastern Wisconsin.

Read More >>