Vital Relief Challenge for Local Support

Carnivore Meat Company Kicks Off “Vital Relief Challenge” with $100,000 Donation to Green Bay, WI Community


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GREEN BAY WI (March 31, 2020) – Carnivore Meat Company® and its family of brands announced today it will donate $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations as part of its COVID-19 community response initiative.  In addition to their donation, the company is kicking off the “Vital Relief Challenge” to encourage other businesses locally and nationally to help support their community by donating.

“As an essential manufacturer of pet food, we’re blessed to be able to continue to successfully operate with a safe and healthy team,” says Carnivore Meat Company CEO and Owner Lanny Viegut.  “Unfortunately, others have landed in some pretty tough spots.”

Viegut was inspired to give back to the community by local business owner and friend, Jeff Shechik, who started  Paper Transport’s pledge to support nonprofit organizations. “My wife Cheryl and I decided to make a donation on behalf of the entire Carnivore Meat Company team to help support our community,” Viegut says. “Nonprofits need support like never before given the difficult circumstances many are facing.”

Carnivore Meat Company started the “Vital Relief Challenge” in an effort to inspire and challenge other business owners and CEOs throughout Wisconsin and the entire United States to donate to their local communities.  Business owners and CEOs are also asked to issue the “Vital Relief Challenge” to other companies, asking them to support their communities if they are able. “It’s our hope that this Challenge will spread faster than the virus,” commented Viegut.

Get Involved and Spread the Challenge

Organizations interested in supporting their local communities through the “Vital Relief Challenge” are encouraged to:

1) Donate what you can to local organizations

2) Announce your donations and use #VEchallenge on social media

3) Challenge other businesses to give back

“Whether companies give big or give small, every donation matters as America deals with the COVID-19 outbreak and its impact,” Viegut says.  “I believe the Challenge we’re issuing to other business owners and CEOs can make a huge difference in communities across the nation and could potentially help save lives.”


About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats.  Located in Green Bay, Wisconsin, the company’s rapidly growing brands include Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to Chewy.com, Amazon, PetFlow.com and others.  Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally.  Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.  www.carnivoremeat.com


Media Contact

Melissa Olson

molson@veraw.com

Dir:  920-367-4063 | Cell:  920-615-2460