Brand Genius Welcomed to Carnivore Meat Company

GREEN BAY WI (SEPTEMBER 1, 2020) – Carnivore Meat Company, the maker of raw frozen and freeze-dried pet food brands Nature’s Advantage®, Vital Essentials® and Vital Cat®, is excited to announce Tara Smits as the company’s new Brand Genius. 

Tara Smits“Tara is the perfect fit for our Brand Genius position and she joins our team at just the right time, as we continue to innovate new products and marketing that is focused on our customers and their experiences with our brands,” says Carnivore Meat Company Creative Services Manager Mary Jo Tomich.

Smits has an Associates degree from Fox Valley Technical College and a Bachelor of Arts from St. Norbert College. She has previously worked in client services, customer service and marketing. She also spent 7 years working as a tactical design manager.

“I enjoy the Carnivore Meat Company team and I’m looking forward to the challenge of figuring out a new position,” Smits says.

Smits’ Brand Genius position is in Carnivore Meat Company’s Marketing Department and includes working as a brand steward for new products, acting as a campaign warrior for marketing strategies and fearlessly engaging with current and new customers. She’s also in charge of the organizing, planning and scheduling of Carnivore Meat Company’s Marketing Department. 

“Tara brings a lot of experience and project management skills to the table that are crucial to our growing team,” Tomich says. “We’re so excited to work with her to continue promoting Carnivore Meat Company brands all across the country.”

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats.  The Green Bay, Wisconsin company’s rapidly growing brands include Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to, Amazon, and others.  Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally.  Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.