Donation to Veteran Family for Christmas Continues Carnivore Meat Company’s Tradition of Giving

GREEN BAY, WI (January 5, 2022) – Carnivore Meat Company, America’s leading producer of raw freeze-dried and frozen pet food and treats kicks off the holiday season by sponsoring a veteran family’s Christmas through Desert Veterans of Wisconsin. The Desert Veterans of Wisconsin is a Veteran based non-profit organization in Northeast Wisconsin focused on improving the lives of all area Veterans through financial support, scholarships and peer to peer interactions.

Representatives of Carnivore Meat Company beside gifts for a special veteran family.

For eleven years, Desert Veterans of Wisconsin has been spreading extra holiday cheer to veteran families all throughout Wisconsin with their Christmas Program. The program asks volunteers and sponsors to donate to an anonymous veteran family that is experiencing financial hardships. Things like clothes, gift cards, household items and more can be added to a family’s gift list. The Christmas Program assists between 10 and 20 families each year and donors can also provide financial aid to support families that were not matched with a sponsor.

Carnivore Meat Company was proud to join in the spirit of giving this year. The company gathered over $1000 in gift cards, board games, art supplies, household products and more for their sponsored family. This marks the fourth year that the company and its employees have stepped up and showed their generosity to support those in need.

“This is really a testament to our company’s culture of giving back and to the teams that go above and beyond to make a difference in people’s lives. The Christmas season is all about sharing and it’s a blessing to be able to give back to our veteran community,” states Lanny Viegut, CEO of Carnivore Meat Company.

Previously, Carnivore Meat Company worked alongside other local charities at Christmas, such as Ben’s Wish, a non-profit working to solve food insecurity. Through Ben’s Wish, Carnivore Meat was able to sponsor as many as 300 children’s meals in one holiday season. More recently, the company participated in the “Meat the Need” holiday food drive with Paul’s Pantry and were able to donate 2,029 lbs of food to the local charity to help solve food insecurity in the the Green Bay area.

In 2020, the company launched a “Vital Relief Challenge” by donating $100,000 to Green Bay area nonprofits including food pantries, shelters and other community outreach organizations. This was followed by care packages containing pet food and treats sent to families in need. Throughout the pandemic, Carnivore Meat Company has continued to support people in need wherever and whenever possible.

Dani Voss (right), Christmas Program Coordinator receives gifts from Carnivore Meat Company representative–Ben Hannon (left).“My sincerest thanks for all you did this year. Because of you all, a family of five had an amazing Christmas. When we dropped off the gifts, the family was surprised and couldn’t believe that a group of people would be so generous with them. I’m also so appreciative of your wrapped donations, and loved getting to meet your friendly office dog” stated Dani Voss, Christmas Program Coordinator at Desert Veterans of Wisconsin.

Through this year’s donation alongside the Desert Veterans of Wisconsin, Carnivore Meat Company is honored to be in a position to be able to make a local family’s Christmas morning brighter and to continue their ongoing tradition of giving back.

About Deserts Veterans of Wisconsin

The Desert Veterans of Wisconsin is a Veteran based Non Profit organization in Northeast Wisconsin focused on improving the lives of all area Veterans through financial support, scholarships, and peer to peer interactions. Since 2006, Desert Veterans of Wisconsin has conducted countless fundraisers and provided more than $130,000 directly to individual veterans in need, $155,000 to local organizations supporting veterans in Northeast Wisconsin, $22,000 in scholarships for student veterans, and $10,000 to sponsor veteran-related events.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats.  Located in Green Bay, Wisconsin, the company’s rapidly growing brands include Nature’s Advantage®, Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to, Amazon, and others.  Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally.  Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.


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