Carnivore Promotes Sustainability Through Nature’s Advantage Pledge

GREEN BAY, WI (March 19, 2021) – Carnivore Meat Company’s newest brand, Nature’s Advantage® will be supporting Earth Day by launching its first Instagram campaign promoting sustainability. The campaign will take place April 19-30, 2021.

Pet Parents will be asked to take the Nature’s Advantage Sustainability Pledge which encourages the reduction of their carbon pawprint. Those who take the pledge through Instagram, will be entered into a giveaway for a “Go Green Prize Pack” valued at $100! Not only will it include Nature’s Advantage food and treats, but some additional sustainable swag like biodegradable poop bags and more. Three lucky winners will be chosen and announced on Instagram on May 3, 2021.

“We are excited to be launching our first social media campaign that spreads awareness for sustainability in a time when it’s so important,” says Carnivore Meat Company VP Sales & Marketing Melissa Olson. “We are always working to make incremental changes across our company so we can be better stewards of our resources and reduce our overall impact on the environment.”

As a leading manufacturer of premium raw, freeze-dried and frozen pet food, treats and snacks, Carnivore Meat Company has taken several steps in order to become more environmentally friendly and reduce their carbon footprint. In 2019, the company launched their first set of sustainability initiatives and have recently added to their efforts in 2020. Some of the key measures in their 2020 initiatives include:

● Reducing shipping materials consumption by 30%
● Sourcing cardboard that utilizes up to 50% recycled materials
● Working to reduce carbon dioxide emissions annually by 16.9 metric tons

Carnivore Meat Company VP of Sales & Marketing Melissa Olson says she is hopeful that the Sustainability Pledge Campaign will have a lasting effect on our environment by encouraging social followers and their friends to make changes to promote sustainability and green habits for themselves and their pets.

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Located in Green Bay, Wisconsin, the company’s rapidly growing brands include Nature’s Advantage, available online and in select Costco stores, Vital Essentials®, VE RAW BAR and Vital Cat®, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to, Amazon, and others. Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies.