Carnivore Meat Company Recognized as One of Pet Age’s Power 50 Brands

As 2023 draws to a close, the pet care industry remains a fast-changing one that continues to experience a great deal of success. After the first two years shining the light on individual members of the pet industry, we are excited to continue the Pet Age Power 50 program with the third annual list focusing on pet product manufacturers.

The honorees that appear in this section have been influential to the success of the pet market, so much so that Pet Age is recognizing them as this year’s recipients of its 2023 Power 50 list. The criteria for selection were relatively straightforward: Identify the manufacturers that are affecting the pet care community in a positive way, whether they be trusted household names, rising brands, innovative startups or companies that oversee a family of pet brands making products that play a major role in the pet care community and the well-being of the companion animals we serve. In reviewing the state of the pet market, Pet Age examined data on the top performing pet brands along with input from pet retailers, industry experts and observers.

The list isn’t an exact science and there is no ranking – the list goes by alphabetical order. What the Power 50 list offers is a snapshot of the companies that are highly efficient and vitally important to the pet care industry. It’s an impressive roster, and we are privileged to give these companies their well-deserved recognition. The 2023 Power 50 honorees are making substantial contributions to the pet sector, wielding their power and using their leadership to foster growth in the pet care industry.



Carnivore Meat Company is an award-winning manufacturer of premium raw freeze-dried and frozen dog and cat food and treats, headquartered in Green Bay, Wisconsin. Recognized for its growth accomplishments and manufacturing excellence, Carnivore Meat Company has won several recent awards, including the Inc. 5000Fastest Growing Private Companies, for the fifth year in a row. Carnivore Meat Company’s freeze-dried and frozen products division supplies private label, co-packing and ingredients worldwide, with the mission to create uncompromised pet nutrition through a commitment to protein integrity, unrestricted capabilities and capacity and a culture of innovation. Carnivore Meat Company leads with innovation and has the power of out-of-the-box thinking for product development and a limitless scope of raw freeze-dried and frozen pet food options. The company’s rapidly growing brand includes Vital Essentials and VE RAW BAR, which are distributed to over 7,000 retailers nationwide in 14 international and online markets. Through Vital Essentials, Carnivore Meat Company provides premium raw butcher cut protein pet food, emphasizing sourcing only whole animal protein — meat, organs and bone, minimally processed to preserve essential nutrients and enzymes, offering the widest variety of whole animal protein diets in the form of frozen and freeze-dried foods, toppers, treats and raw bar snack.


Source and full article:

Pet Age, The Power 50: Recognizing the Industry’s Leading Pet Product Manufacturers