We're Hiring!

Job Description

Role Purpose

The Senior Manager, Private Label will lead and manage the private label sales team, driving revenue growth, shaping strategic sales initiatives, and strengthening client relationships. This role calls for a visionary leader with a proven track record in sales management, business development, and market expansion.

As a key architect of Carnivore Meat Company’s private label business, this individual will foster innovation, cultivate strong customer partnerships, and reinforce the company’s position as a market leader. Reporting to the Senior Director of Private Label Sales, the Senior Manager will play a pivotal role in advancing the company’s strategic objectives and long-term success.

Role Outcomes

First 12 Months

• Accelerate Private Label & Co-Manufacturing Sales Growth: Increase revenue from $19M to $31M by driving $12M in incremental sales. Achieve this by deepening engagement with existing customers and leveraging new manufacturing capabilities to diversify offerings and expand market reach.
• Strengthen & Expand Key Retail Partnerships: Deepen strategic relationships with Walmart, Pet Supplies Plus, Petco, and PetSmart to ensure sustained growth. Drive private label sales to grow at or above the rate of category expansion, positioning retail private label programs to account for 50% of the team’s portfolio.
• Expand Enterprise National Brand Partnerships: Enhance engagement with current National Brand partners by presenting the full portfolio of capabilities, maximizing value and market penetration. Utilize market data and category growth insights to secure a minimum of two new Enterprise Co-Manufacturing customers, each generating $5M in revenue over a rolling 12-month period.
• Leverage Manufacturing for Innovation & Growth: Harness the potential of the company’s state-of-the-art facility to foster innovation and strengthen customer relationships. Collaborate closely with Marketing and R&D teams to develop cutting-edge, high-quality products that align with evolving consumer demands and industry trends.

Long-Term Goals

• Sustain Double-Digit Growth in Private Label: Maintain strong year-over-year revenue growth beyond Year 1, reinforcing the company’s position as a market leader in private label pet food and treats. Continuously analyze market trends and consumer preferences to refine sales strategies, ensuring consistent expansion and profitability. Develop innovative go-to-market approaches that drive differentiation and maximize competitive advantage.
• Expand Distribution & Secure Multi-Year Agreements: Strengthen and expand relationships with regional grocery and natural grocery retailers through solution-based selling. Transition early successes into long-term strategic partnerships, negotiating multi-year agreements that enhance brand presence and drive sustained revenue growth. Leverage data-driven insights to tailor offerings to retailer needs, ensuring alignment with evolving market demands.
• Take Ownership of Key Customer Relationships: Serve as a trusted advisor to major private label accounts, actively engaging in high-level discussions and strategic planning with senior stakeholders. Strengthen collaboration with the Senior Director to drive long-term customer success, demonstrating the ability to independently lead high-impact negotiations and large-scale growth initiatives. Establish proactive engagement strategies to ensure customer needs are met with tailored solutions, fostering loyalty and long-term retention.
• Sales Team Mentor: Take on the role of mentor to account managers, guiding them to adopt the "how might we" approach for tackling challenges and fostering growth within our collective business. Champion innovative thinking and collaboration by sharing best-in-class strategies for leveraging our full capability package, enabling the expansion of opportunities across our      current business portfolio.
• Enhance Operational & Supply Chain Collaboration to Improve Profitability: Strengthen cross-functional partnerships with Sales, Operations, and Supply Chain teams to optimize efficiency and profitability. Improve service levels through streamlined fulfillment processes, ensuring timely and cost-effective product delivery. Identify opportunities to optimize margins and reduce operational costs, leveraging strategic initiatives to enhance overall business performance and long-term financial success.

Key Accountabilities

Portfolio Development & Innovation

• Develop and execute strategic sales plans to accelerate private label market growth and strengthen brand positioning.
• Identify emerging market opportunities, analyze industry trends, and craft competitive strategies that ensure sustained leadership.
• Lead the development and execution of a robust product innovation strategy, collaborating cross-functionally with Finance, R&D, Technical Services, and Supply Chain teams to bring differentiated, high-quality private label products to market.
• Oversee the complete product lifecycle, ensuring optimal performance, relevance, and alignment with evolving consumer demands.
• Utilize data-driven insights to refine product positioning and anticipate consumer preferences, proactively adapting to emerging trends in the pet food and treat industry.
• Cultivate and nurture strong partnerships with key clients, fostering trust, long-term collaboration, and mutual business success.

Sales Leadership & Performance Management

• Inspire and mentor the sales team account managers, fostering an exceptional culture and team dynamics. 
• Continuously monitor and analyze key performance metrics, implementing strategic adjustments to exceed financial targets.
• Establish best-in-class sales processes, ensuring seamless execution, efficiency, and alignment with business objectives.
• Provide senior leadership with data-backed insights and recommendations, driving informed decision-making.
• Ensure strict adherence to industry regulations and company policies, maintaining operational excellence and integrity.

Operational Excellence & Compliance

• Champion continuous improvement initiatives across private label processes, optimizing efficiency, quality, and market competitiveness.
• Uphold rigorous food safety and quality assurance (FSQA) standards, proactively identifying and reporting compliance-related issues.
• Represent the company at industry events, trade shows, and conferences to enhance brand visibility and cultivate new business opportunities.

Job Description

PURPOSE STATEMENT:

The HR Director will lead and develop the human resources function to align with the business strategy of a fast-growing pet food manufacturer with private equity backing. The role is essential in fostering a high-performance culture, driving talent acquisition, retention, and development, and ensuring compliance with labor laws and operational standards. As a member of the leadership team, the HR Director will partner with cross-functional leaders to support sustainable growth, employee engagement, and operational excellence, positioning the company for long-term success in a competitive market.

KEY RESPONSIBILITIES:

Strategic HR Leadership

• Implement HR strategies and initiatives aligned with the overall business plan to support the company’s growth objectives. 

Talent Management

• Lead recruitment, selection, and onboarding processes to attract and retain top talent. 
• Build strong talent pipelines to meet the organization’s future needs. 

Employee Relations

• Foster a positive work environment by building strong relationships with employees and managers, ensuring alignment with company values, and addressing employee concerns. 

Organizational Development

• Identify, design, and implement training and development programs to enhance employee skills, engagement, and leadership capabilities. 

Performance Management

• Oversee performance evaluation processes, ensure timely feedback, and implement performance improvement plans as necessary. 

Compensation & Benefits

• Develop and manage competitive compensation and benefits plans that align with industry standards while supporting the company’s financial objectives. 
• Lead open enrollment for wellness and health plans.

Compliance & Risk Management

• Ensure compliance with labor laws, health and safety regulations, and internal policies, including but not limited to: EEO, FMLA, ADA, COBRA, OSHA, ERISA, etc. 
• Oversee audits, handle investigations, and manage HR-related risks. 
• Create policies as needed. 

Culture & Engagement

• Promote an inclusive and high-performance culture that aligns with the company’s purpose, vision and values, ensuring a strong sense of belonging among employees, and playing an active role on the company’s Culture Committee. 
• Administer culture and benefit surveys at regular frequencies.
• Oversee picnic and other event planning.

Change Management

• Lead HR-related initiatives in alignment with private equity objectives, including organizational restructuring, mergers, acquisitions, or divestitures.

Organizational Communication

• Ensure seamless effective communications via multiple channels, including all company meetings, Slack, bulletin boards, posters, email, HRIS system, etc. 
• Work with translators and interpreters as needed.

Other

• Report issues with regards to the food safety/quality assurance system (FSQA) to Leadership and adhere to the requirements of the FSQA standards.
• Oversee all other HR tasks as necessary.

REPORTING STRUCTURE:

• Reports to: CFO 
• Direct Reports: HR Generalist, HR/Office Coordinator

LOCATION:

• In-Person role in Green Bay, WI
• No relocation is available.

Job Description

This is a newly created position to drive accountability in trade promotional activity by building and

streamlining data in a structure needed to analyze promotions and trade spend. This position will be

responsible for analyzing all sales, marketing and trade promotion to empower the entire team to be

more productive and close the loop on planning, executing and analyzing trade promotional spend.

ROLE ACCOUNTABILITY:

• Become subject matter expert in trade promotion system
• Analyze and manage our trade promotion spend (discounts and allowances)
• Timely and accurate entry and maintenance of trade promotions and volume forecast
• Maintain a strong control environment with accurate trade accruals, valid volume forecasts, and
• verified contract/promotion approvals
• Review event projections, actualizations, ROI, event resolution and evaluation of deduction
• balances and collaborate with sales to ensure that the planned volumes and spends are
• accurately represented in the system
• Participate in planning sessions with sales teams to provide insights into trade and promotional
• efficiencies
• Manage promotional activity in trade promotion system including approving deals submitted by
• Sales team
• Work closely with field sales to pre-event planning and post event actualization/reconciliation
• Collect, input, evaluate and report data in order to increase sales productivity
• Assist sales managers in developing and reviewing volume and trade spend trends
• Strive to improve volume and trade promotions forecasts and annual operating plan
• Create and analyze monthly, quarterly, and annual reports, as well as ensure all trade spend and
• deduction information is recorded accurately
• Create and maintain Power BI and Excel reports for sales and trade teams for quick access to
• relevant dashboards and spending estimates
• Instrumental in developing standardized tools, methodologies and business processes aimed at
• improving trade promotion efficiencies to meet current and future business needs
• Work with IT to implement system enhancements and other sales reporting tools
• Compile monthly trade review data for team and present/send out to field sales/management

Benefits

• 4% 401k match
• Medical, Dental and Vision insurance
• Company paid Short Term and Long Term Disability
• 100% company-paid life insurance
• Paid holidays
• PTO
• Fitness reimbursement
• Employee discounts on pet food and treats and Pet Insurance

Job Description

IMAGINE THIS:

• Starting wage is $20/hr for QUALIFIED CANDIDATES.
• First shift work, 4-10's, no nights or weekends (unless production needs are high).
• Utilizing your gifts and talents to helping pets all across the world lead longer, happier, healthier lives.
• Limitless growth, development and advancement opportunities. 
• A rapidly growing, award-winning, privately-owned business that cares about you and your success. 
• Nine paid holidays (including one floating holiday to use as you choose), company-paid events and MUCH more!!!

ROLE ACCOUNTABILITY:

• Retrieve product carts that have been instructed to be retrieved by supervisor from freezer and bring them to computer station.
• Load freeze dryers by pushing product carts up an incline into freeze dryers.
• Pre-operation: ensure freeze dryers are in optimal working condition in order to prevent damaged product by following established standard operating procedure (SOP).
• Unload carts of pet food products by pulling product carts down a decline.
• Verify product cart weight and record amount on production paperwork.
• Inspect product for correct dryness and deposit product into shipping containers.
• Report issues with regards to the food safety/quality assurance system (FSQA) to leadership and adhere to the requirements of the FSQA standards.
• Follow all safety procedures.
• Perform all task requests, regardless of job level.
• Assist in other departments as needed.

HERE’S THE PROFILE OF OUR IDEAL CANDIDATE:

• You have a balanced work and personal life, ensuring all areas are strong and healthy.
• You drive yourself harder than anyone else ever would or could.
• You manage your time better than any other and ALWAYS exceed expectations - this includes being punctual and having good attendance.
• You naturally appreciate how your role impacts the totality of the operation’s success.
• You are a pet owner and/or pet lover and you openly exhibit your passion for pets and pet health.

SUCCESS FACTOR SNAPSHOT:

First 30 days: 

• Successfully onboard and develop an understanding of our organization, mission, team, products and role expectations.
• Learn Carnivore Culture.

First 60 days:  

• Successfully pass annual testing for blood borne pathogens and lockout/tag-out.

First 90 days:  

• Complete department-specific training and other business-related applications by learning SOPs associated with your area of responsibility.
• Exhibit Carnivore Culture behaviors.

First 6 months:

• Follow SOPs for your equipment or process without supervision

First 9 months:

• Learn set-up for your area under supervision.

First 12 months:

• Perform set-ups for your area without supervision and pass annual retests.

Ongoing:

• Champion and mentor others in Carnivore Culture behaviors.
• Consistently meet or exceed production goals.
• Report issues with regards to the food safety/quality assurance system (FSQA) to leadership and adhere to the requirements of the FSQA standards.

Stretch Goals – We believe in career advancement!

• Train others to do set-up for your area.
• Learn SOPs for second machine or process.
• Consistently meet or exceed production goals for second machine or process.
• Learn how to do set-up for second machine or process under supervision.
• Perform set-ups for multiple machines or processes without supervision and pass annual retests.
• Train others how to do set-ups for multiple machines and processes.
• Become a specialist and/or technical expert in your area of responsibility!

WELCOME TO OUR WORLD!

With arms wide open, we invite you to get to know us, see what makes us tick and how we roll at Carnivore. These shared ideals, beliefs and practices are what defines us and how the world sees us. Carnivore may not be for everyone…and that’s ok. No fine print. No misleading ads. There’s no mistaking who we are or confusing us for anyone else. We trust that you’ll appreciate that. Here’s what it takes to be one of us:

• Doing whatever is necessary to ensure that any potential customer anywhere in the world, who wants us or needs us, will invariably choose us.
• Communicating clearly, directly, candidly, and timely with all others inside and outside of the organization.
• Pioneering and constantly innovating to find ways to say “YES” and make the impossible…possible.
• Contributing in objectively measurable ways to the success of others in the organization.
• Fearless decision making…empowering everyone with an opportunity to lead in any given circumstance.
• Creating a business that will at all times and under any circumstances be strategically profitable.
• Generating market intelligence that provides us an unassailable competitive advantage.    
• Losing no customers under my watch.
• Contributing to every customer’s success in objectively measurable ways.
• Unrelenting support and re-enforcement of our Culture, Mission, and Strategic Initiatives.
• Doing ALL things in life with intention and purpose.

ABOUT US:

Carnivore Meat Company is a rapidly growing, award winning raw pet food company located in Green Bay, Wisconsin. Most recently, we have been recognized for our accomplishments in growth and manufacturing excellence and were recipients of the following: Greater Green Bay Chamber Growth Award, State Manufacturer of the Year Award, Governor’s Export Achievement Award, the Greater Green Bay Chamber Manufacturing Award of Distinction, and Inc. 5000 Fastest Growing Company.

We manufacture, sell, and market the most delicious, nutritious and innovative pet foods and treats in the world, serving over 5,000 pet supply stores nationwide and 14 international markets around the world. We believe that every dog and cat deserve the finest food available to them. Therefore, we will leverage our God-given talents, passion and resources to do whatever is necessary to ensure that any pet parent, who wants or needs us, will have a convenient and effective mechanism to access and procure our “World Class” pet food and pet treats. We are in continuous pursuit of extraordinary, passionate and innovative people who will help us make good on this promise! LONG LIVE PETS!

Job Description

IMAGINE THIS:

• Utilizing your gifts and talents to helping pets all across the world lead longer, happier, healthier lives.
• Limitless growth, development and advancement opportunities. 
• A rapidly growing, award-winning, privately-owned business that cares about you and your success. 
• Paid holidays, company-paid events and MUCH more!!!

ROLE ACCOUNTABILITY:

• Package pet food into bags, boxes, and other packaging containers.
• Measure, weigh, or otherwise count pet food products into appropriate amounts to adhere to packaging requirements and specifications.
• Place labels or other identifying signage on bags, boxes or other packaging containers.
• Lift boxes and place on pallets.
• Scan with a handheld scanner, wrap and label pallets and utilize a pallet jack to move pallets.
• Fill out production paperwork.
• Report issues with regards to the Food Safety Management System (FSMS) to your direct supervisor, the Director of Quality Assurance or executive leadership team and adhere to the requirements of the FSMS.
• Follow all safety procedures.
• Perform all task requests, regardless of job level.

HERE’S THE PROFILE OF OUR IDEAL CANDIDATE:

• You have a balanced work and personal life, ensuring all areas are strong and healthy.
• You drive yourself harder than anyone else ever would or could.
• You manage your time better than any other and ALWAYS exceed expectations.
• You naturally appreciate how your role impacts the totality of the operation’s success.
• You are a pet owner and/or pet lover and you openly exhibit your passion for pets and pet health.

SUCCESS FACTOR SNAPSHOT:

First 30 days: 

• Successfully onboard and develop an understanding of our organization, mission, team, products and role expectations.
• Learn Carnivore Culture.

First 60 days:  

• Successfully pass annual testing for blood borne pathogens and lockout/tag-out.

First 90 days:  

• Complete department-specific training and other business-related applications by learning SOPs associated with your area of responsibility.
• Exhibit Carnivore Culture behaviors.

First 6 months:

• Follow SOPs for your equipment or process without supervision

First 9 months:

• Learn set-up for your area under supervision.

First 12 months:

• Perform set-ups for your area without supervision and pass annual retests.

Ongoing:

• Champion and mentor others in Carnivore Culture behaviors.
• Consistently meet or exceed production goals.

Stretch Goals – We believe in career advancement!

• Train others to do set-up for your area.
• Learn SOPs for second machine or process.
• Consistently meet or exceed production goals for second machine or process.
• Learn how to do set-up for second machine or process under supervision.
• Perform set-ups for multiple machines or processes without supervision and pass annual retests.
• Train others how to do set-ups for multiple machines and processes.
• Become a specialist and/or technical expert in your area of responsibility!

WELCOME TO OUR WORLD!

With arms wide open, we invite you to get to know us, see what makes us tick and how we roll at Carnivore. These shared ideals, beliefs and practices are what defines us and how the world sees us. Carnivore may not be for everyone…and that’s ok. No fine print. No misleading ads. There’s no mistaking who we are or confusing us for anyone else. We trust that you’ll appreciate that. Here’s what it takes to be one of us:

• Doing whatever is necessary to ensure that any potential customer anywhere in the world, who wants us or needs us, will invariably choose us.
• Communicating clearly, directly, candidly, and timely with all others inside and outside of the organization.
• Pioneering and constantly innovating to find ways to say “YES” and make the impossible…possible.
• Contributing in objectively measurable ways to the success of others in the organization.
• Fearless decision making…empowering everyone with an opportunity to lead in any given circumstance.
• Creating a business that will at all times and under any circumstances be strategically profitable.
• Generating market intelligence that provides us an unassailable competitive advantage.    
• Losing no customers under my watch.
• Contributing to every customer’s success in objectively measurable ways.
• Unrelenting support and re-enforcement of our Culture, Mission, and Strategic Initiatives.
• Doing ALL things in life with intention and purpose.

ABOUT US:

Carnivore Meat Company is a rapidly growing, award winning raw pet food company located in Green Bay, Wisconsin. Most recently, we have been recognized for our accomplishments in growth and manufacturing excellence and were recipients of the following: Greater Green Bay Chamber Growth Award, State Manufacturer of the Year Award, Governor’s Export Achievement Award, the Greater Green Bay Chamber Manufacturing Award of Distinction, and Inc. 5000 Fastest Growing Company.

We manufacture, sell, and market the most delicious, nutritious and innovative pet foods and treats in the world, serving over 5,000 pet supply stores nationwide and 14 international markets around the world. We believe that every dog and cat deserve the finest food available to them. Therefore, we will leverage our God-given talents, passion and resources to do whatever is necessary to ensure that any pet parent, who wants or needs us, will have a convenient and effective mechanism to access and procure our “World Class” pet food and pet treats. We are in continuous pursuit of extraordinary, passionate and innovative people who will help us make good on this promise! LONG LIVE PETS!

Job Description

IMAGINE THIS:

• Starting wage is $18/hr for QUALIFIED CANDIDATES.
• Three shift options available:
• First shift work, no nights or weekends (unless production needs are high).
• Second shift work: Monday-Thursday 4pm-2:30am, includes shift premium!
• Weekend shift: Friday, Saturday & Sunday - work 36 hours, get paid for 40!!!
• Utilizing your gifts and talents to helping pets all across the world lead longer, happier, healthier lives.
• Limitless growth, development and advancement opportunities. 
• A rapidly growing, privately owned business that cares about you and your success. 
• Paid holidays, company-paid events and MUCH more!!!

ROLE ACCOUNTABILITY:

• Measure, weigh or otherwise count pet food products into appropriate amounts to adhere to requirements and specifications.
• Place meat/fish pet products on trays.
• Lift trays and slide onto the cart.
• Place labels or other identifying signage on carts.  
• Fill out production paperwork.
• Report issues with regards to the food safety/quality assurance (FSQA) to Leadership and adhere to the requirements of the FSQA standards.
• Follow all safety procedures.
• Perform all task requests, regardless of job level.

HERE’S THE PROFILE OF OUR IDEAL CANDIDATE:

• You have a balanced work and personal life, ensuring all areas are strong and healthy.
• You drive yourself harder than anyone else ever would or could.
• You manage your time better than any other and ALWAYS exceed expectations.
• You naturally appreciate how your role impacts the totality of the operation’s success.
• You are a pet owner and/or pet lover and you openly exhibit your passion for pets and pet health.

SUCCESS FACTOR SNAPSHOT:

First 30 days: 

• Successfully onboard and develop an understanding of our organization, mission, team, products and role expectations.
• Learn Carnivore Culture.

First 60 days:  

• Successfully pass annual testing for blood borne pathogens and lockout/tag-out.

First 90 days:  

• Complete department-specific training and other business-related applications by learning SOPs associated with your area of responsibility.
• Exhibit Carnivore Culture behaviors.

First 6 months:

• Follow SOPs for your equipment or process without supervision

First 9 months:

• Learn set-up for your area under supervision.

First 12 months:

• Perform set-ups for your area without supervision and pass annual retests.

Ongoing:

• Champion and mentor others in Carnivore Culture behaviors.
• Consistently meet or exceed production goals.

Stretch Goals – We believe in career advancement!

• Train others to do set-up for your area.
• Learn SOPs for second machine or process.
• Consistently meet or exceed production goals for second machine or process.
• Learn how to do set-up for second machine or process under supervision.
• Perform set-ups for multiple machines or processes without supervision and pass annual retests.
• Train others how to do set-ups for multiple machines and processes.
• Become a specialist and/or technical expert in your area of responsibility!

WELCOME TO OUR WORLD!

With arms wide open, we invite you to get to know us, see what makes us tick and how we roll at Carnivore. These shared ideals, beliefs and practices are what defines us and how the world sees us. Carnivore may not be for everyone…and that’s ok. No fine print. No misleading ads. There’s no mistaking who we are or confusing us for anyone else. We trust that you’ll appreciate that. Here’s what it takes to be one of us:

• Doing whatever is necessary to ensure that any potential customer anywhere in the world, who wants us or needs us, will invariably choose us.
• Communicating clearly, directly, candidly, and timely with all others inside and outside of the organization.
• Pioneering and constantly innovating to find ways to say “YES” and make the impossible…possible.
• Contributing in objectively measurable ways to the success of others in the organization.
• Fearless decision making…empowering everyone with an opportunity to lead in any given circumstance.
• Creating a business that will at all times and under any circumstances be strategically profitable.
• Generating market intelligence that provides us an unassailable competitive advantage.    
• Losing no customers under my watch.
• Contributing to every customer’s success in objectively measurable ways.
• Unrelenting support and re-enforcement of our Culture, Mission, and Strategic Initiatives.
• Doing ALL things in life with intention and purpose.

ABOUT US:

Carnivore Meat Company is a rapidly growing, award winning raw pet food company located in Green Bay, Wisconsin. Most recently, we have been recognized for our accomplishments in growth and manufacturing excellence and were recipients of the following: Greater Green Bay Chamber Growth Award, State Manufacturer of the Year Award, Governor’s Export Achievement Award, the Greater Green Bay Chamber Manufacturing Award of Distinction, and Inc. 5000 Fastest Growing Company.

We manufacture, sell, and market the most delicious, nutritious and innovative pet foods and treats in the world, serving over 7,200 pet supply stores nationwide and 14 international markets around the world. We believe that every dog and cat deserve the finest food available to them. Therefore, we will leverage our God-given talents, passion and resources to do whatever is necessary to ensure that any pet parent, who wants or needs us, will have a convenient and effective mechanism to access and procure our “World Class” pet food and pet treats. We are in continuous pursuit of extraordinary, passionate and innovative people who will help us make good on this promise! LONG LIVE PETS!