Carnivore Meat Company’s COVID-19 Update

Merchandise Display for VE RAW BAR Recognized with Pet Business 2019 Industry Recognition Award

GREEN BAY, WI (December 4, 2019) — Carnivore Meat Company® has once again been honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category for its VE RAW BAR and Vital Essentials®Freeze-Dried Chews. The one-of-a-kind display features a freestanding rack that holds 12 bulk containers filled with freeze-dried chews and offers a 360° shopping experience. 

Pet retailers consistently seek high-quality products for their customers, but often struggle with space and unique ways to showcase consumable goods. Adding complexity to the merchandising dilemma, consumers often shop with their pets at these specialty retail stores. 

Vital Essentials VE RAW BAR Freeze Dried Dog Chews

“We saw an opportunity to create a display that not only met the needs of both the consumers and retailers, but exceeds them! We’ve seen tremendous interest in our VE RAW BAR merchandise rack along with the assortment of freeze-dried chews for dogs and cats that fill the bulk containers,” shared Melissa Olson, VP Sales & Marketing.  “The response to the newly designed display has been overwhelming. We’re truly blessed to receive this honor recognizing the innovative spirit with which this was designed.”

The VE RAW BAR display is filled with 12 functional freeze-dried chews that help aid in a number of health benefits for pets ranging from dental health to mental stimulation and are an excellent source of protein.  The newest additions to the display include Freeze-Dried Bully Twists and Freeze-Dried Duck Hearts. The VE RAW BAR product line offers items like Freeze-Dried Chicken Necks for dogs and cats, Freeze-Dried Moo Sticks, Freeze-Dried Salmon Skins and the ever popular Freeze-Dried Duck Head. 

Over 2,500 independent pet retail stores across the United States and Canada have added the VE RAW BAR to their stores.  Pet parents can find these retailers using the online store locator on the Vital Essentials website


About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Located in Green Bay, Wisconsin, the company’s rapidly growing brands include Vital Essentials®, VE RAW BAR and Vital Cat™, which are distributed to over 6,000 retailers nationwide, in 14 international markets and online to Chewy.com, Amazon, PetFlow.com and others. Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. Carnivore Meat Company is family owned and has been recognized for its growth accomplishments and manufacturing excellence with a number of awards in recent years, including Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award and the Greater Green Bay Chamber Manufacturing Award of Distinction. www.carnivoremeat.com


Media Contact:

Melissa Olson | molson@veraw.com | 800-743-0322